Market Brew SEO Software





Report Date: 02/18/2021

“best vpn”
Model, Predict, Deploy




Introduction to Search Engine Models

Market Brew search engine modeling technology allows users to define, create, and deploy statistical replicas of any search engine environment. It does this by starting with a "generic" search engine model, complete with all the modern families of algorithms, representing everything from on-page to off-page ranking factors. Each part of the search engine model's biases/weights are then finely tuned by an artificial intelligence process called Particle Swarm Optimization.


At the conclusion of this A.I. process, the "generic" search engine model has been transformed into a very useful and highly calibrated replica of the real thing.

Users can then deploy their changes on the search engine models in order to predict how the target search engine environment (TSEE) will react when those changes are introduced. As a result, users can also copy these biases/weights from their production search engine model to various testing search engine models, in order to conduct A/B testing prior to the production deployment of those changes.

Market Brew Artificial Intelligence SEO Software

Summary Of This Search Engine Model

The search engine model is currently auto self-calibrated to the target search engine environment (TSEE): Google United States (US).

The following sites are represented in this model:

  • www.techradar.com — Currently ranks #1 in the model, #1 on the TSEE.
  • www.cnet.com — Currently ranks #2 in the model, #2 on the TSEE.
  • www.tomsguide.com — Currently ranks #3 in the model, #3 on the TSEE.
  • www.trustedreviews.com — Currently ranks #4 in the model, #34 on the TSEE.
  • Summary Of Changes In This Search Engine Model

    There has been an overall loosening of the search engine model results for best vpn between rankings #1 and #34.

    Current Model Rankings
    Thu Feb 18 09:42:11 EST 2021
    1.
    The best VPN service 2021 | TechRadar
    TechRadar has tested and reviewed over 200 of the best VPN s...
    https://www.techradar.com/vpn/best-vpn
    Query Score: 100.00% Market Focus™: vpn month mth
    Net Link Flow®: 5,764.63
    Domain Rank: 90.00
    Link Flow Efficiency: 70.59
    2.
    Best VPN service of 2021 - CNET
    CNET recommends the best VPN service after reviewing and tes...
    https://www.cnet.com/news/best-vpn/
    Query Score: 67.52% Market Focus™: vpn service 2021
    Net Link Flow®: 2,318.73
    Domain Rank: 91.00
    Link Flow Efficiency: 83.32
    3.
    The best VPN service in 2021 | Tom's Guide
    The best VPN can unblock streaming sites, keep you anonymous...
    https://www.tomsguide.com/best-picks/best-vpn
    Query Score: 45.71% Market Focus™: vpn service 2021
    Net Link Flow®: 808.89
    Domain Rank: 84.00
    Link Flow Efficiency: 36.11
    4.
    VPN Reviews and Best Lists | Trusted Reviews
    --NO DESCRIPTION--
    https://www.trustedreviews.com/tag/vpn
    Query Score: 45.17% Market Focus™: vpn reviews lists
    Net Link Flow®: 757.36
    Domain Rank: 83.00
    Link Flow Efficiency: 57.61
    Previous Model Rankings
    Thu Jan 21 01:21:59 EST 2021
    1.
    The best VPN service 2021 | TechRadar
    TechRadar has tested and reviewed over 200 of the best VPN s...
    https://www.techradar.com/vpn/best-vpn
    Query Score: 100.00% Market Focus™: vpn month mth
    Net Link Flow®: 4,508.99
    Domain Rank: 90.00
    Link Flow Efficiency: 70.59
    2.
    Best VPN service of 2021 - CNET
    CNET recommends the best VPN service after reviewing and tes...
    https://www.cnet.com/news/best-vpn/
    Query Score: 70.84% Market Focus™: vpn service 2021
    Net Link Flow®: 2,317.76
    Domain Rank: 91.00
    Link Flow Efficiency: 82.57
    3.
    The best VPN service in 2020 | Tom's Guide
    The best VPN can unblock streaming sites, keep you anonymous...
    https://www.tomsguide.com/best-picks/best-vpn
    Query Score: 57.27% Market Focus™: vpn service 2021
    Net Link Flow®: 379.17
    Domain Rank: 84.00
    Link Flow Efficiency: 37.16
    4.
    Best VPN 2020: Top 9 VPN options for security and streaming
    Looking for the best VPN? We've tested the greatest avaialbl...
    https://www.trustedreviews.com/best/best-vpn-3470328
    Query Score: 47.62% Market Focus™: 2020 options security
    Net Link Flow®: 24.21
    Domain Rank: 83.00
    Link Flow Efficiency: 84.93

    The biggest mover downwards was: www.tomsguide.com. It saw a -11.56% drop in query score (from 57.27 to 45.71).

    Query Score Change

    We'll get to which parts of the search engine model caused each of these trends in the below analysis.

    Boost Factors Changed...

    The bias/weight settings (called "Boost Factors") of this search engine model have changed in the most recent calibration. The biggest factor increase in the model was the Market Focus (it saw an increase of 3082.00% in weighting), followed by the Link Flow (it saw an increase of 1354.00% in weighting), HTML (it saw an increase of 228.00% in weighting), META Title (it saw an increase of 100% in weighting), and finally the URL Path (it saw an increase of 73.00% in weighting). The biggest factor decrease in the model was the Domain Rank (it saw a decrease of -34.00% in weighting), and finally the followed by the URL Host (it saw a decrease of -22.00% in weighting).

    Let's talk about each Boost Factor briefly. First, all of these values are weighted multipliers against the Market Brew Standard Search Engine Model. So a META Description Boost Factor that is higher than a META Title Boost Factor does not mean it is more important. It simply means that the Boost Factor for the META Description setting is being boosted from its standard setting more than the META Title.

    Market Focus Boost Factor
    Market Focus is one of the major semantic algorithms in the search engine model, and is responsible for determining the underlying meaning of a webpage. During the most recent calibration, the influence of this factor has increased (3082.00%). This means that the target search engine's neural network (that is adjusting itself to match the feedback from both their search engineers and their search quality guidelines) has made this part of the search engine model more important. Any landing page that was doing well with these algorithms is now ranking higher.

    Link Flow Boost Factor
    The Market Brew search engine model uses Net Total Link Flow, the result of applying its modeled webpage algorithm penalties to the Gross Total Link Flow. This represents the the immediate ranking power of a webpage, irregardless of the keyword it is ranking for. During the most recent calibration, the influence of this factor has increased (1354.00%). This means that the target search engine's neural network (that is adjusting itself to match the feedback from both their search engineers and their search quality guidelines) has made this part of the search engine model more important. Any landing page that was doing well with these algorithms is now ranking higher.

    HTML Boost Factor
    The Market Brew search engine model uses the power of the Lucene Query Parser, to score the entire HTML structure (after any JavaScript rendering) using its scoring methology. During the most recent calibration, the influence of this factor has increased (228.00%). This means that the target search engine's neural network (that is adjusting itself to match the feedback from both their search engineers and their search quality guidelines) has made this part of the search engine model more important. Any landing page that was doing well with these algorithms is now ranking higher.

    META Title Boost Factor
    The Market Brew search engine model uses the power of the Lucene Query Parser, to score the META Title (after any JavaScript rendering) using its scoring methology. During the most recent calibration, the influence of this factor has increased (100%). This means that the target search engine's neural network (that is adjusting itself to match the feedback from both their search engineers and their search quality guidelines) has made this part of the search engine model more important. Any landing page that was doing well with these algorithms is now ranking higher.

    URL Path Boost Factor
    The Market Brew search engine model uses the power of the Lucene Query Parser, to score the URL Path using its scoring methology. During the most recent calibration, the influence of this factor has increased (73.00%). This means that the target search engine's neural network (that is adjusting itself to match the feedback from both their search engineers and their search quality guidelines) has made this part of the search engine model more important. Any landing page that was doing well with these algorithms is now ranking higher.

    Domain Rank Boost Factor
    The Market Brew search engine model uses a backlink graph of all websites on the Internet to determine the ranking of each subdomain, called Domain Rank. This is dependant entirely on external incoming links, or backlinks. During the most recent calibration, the influence of this factor has decreased (-34.00%). This means that the target search engine's neural network (that is adjusting itself to match the feedback from both their search engineers and their search quality guidelines) has made this part of the search engine model less important. Any landing page that was doing well with these algorithms is now ranking lower.

    URL Host Boost Factor
    The Market Brew search engine model uses the power of the Lucene Query Parser, to score the Server Host portion of the URL using its scoring methology. During the most recent calibration, the influence of this factor has decreased (-22.00%). This means that the target search engine's neural network (that is adjusting itself to match the feedback from both their search engineers and their search quality guidelines) has made this part of the search engine model less important. Any landing page that was doing well with these algorithms is now ranking lower.

    Market Brew Artificial Intelligence SEO Software

    Ranking Distance Trend Analysis

    www.cnet.com

    https://www.cnet.com/news/best-vpn/ has lost some ground on the #1 ranking position (held by https://www.techradar.com/vpn/best-vpn).

    This is primarily due to its:

    1. Domain Rank Score (decreased by -65.24).

    www.tomsguide.com

    https://www.tomsguide.com/best-picks/best-vpn has lost some ground on the #2 ranking position (held by https://www.cnet.com/news/best-vpn/).

    This is primarily due to its:

    1. Domain Rank Score (decreased by -44.70).

    www.trustedreviews.com

    https://www.trustedreviews.com/tag/vpn has gained some ground on the #3 ranking position (held by https://www.tomsguide.com/best-picks/best-vpn).

    This is primarily due to its:

    1. HTML Score (increased by 11.54),
    2. Market Focus Score (increased by 911.38),
    3. META Title Score (increased by 311.47),
    4. URL Path Score (increased by 34.00), and
    5. Link Flow Score (increased by 31,580.34).

    Market Brew Artificial Intelligence SEO Software

    Current Analysis

    The biggest gap between any two sites in this model is between www.techradar.com and www.cnet.com. This is primarily due to the Link Flow Score (a gap of 11,696.02). See more below for details.

      www.trustedreviews.com

    Position Report

    Ranking Position #4 in the model continues to be occupied by www.trustedreviews.com (the actual landing page: https://www.trustedreviews.com/tag/vpn).

    Outperforming In...

    This landing page is currently the outperformer in

    1. HTML Score (17.07).

    Where They Should Focus...

    The simulation revealed that this page can improve in ranking for the query "best vpn" by focusing 17.00% on the Semantic Score, 51.00% on the Link Flow Boost, and 32.00% on the Domain Ranking Boost.

    How Do They Fix Their Semantic Score?


    The Semantic Score can be improved by focusing 93.00% on the Market Focus Basket, 4.00% on the URL Path, and 3.00% on the META Description.

    1. The Market Focus Basket is not aligned with "best vpn". They need to add more instances of "best vpn" on the page itself. Additionally, they need to change their incoming anchor text to contain "best vpn".
    2. The URL Path structure (i.e. permalinks) needs to contain "best vpn", with spaces separated by hyphens or underscores. Removing all other words in this URL will also help focus this score.
    3. The META Description needs to be more focused on "best vpn", either by adding "best vpn" to the description, or by removing other words (to make it more focused on "best vpn").

    How Do They Fix Their Link Flow Score?


    This Webpage has 42.39% in algorithmic penalties. Algorithmic penalties reduce the ranking power of a webpage.

    1. The Link Flow Boost can be improved by first eliminating the Webpage's Algorithmic Penalties (this method alone will result in an improvement of 730.20 in Link Flow Boost). See below for more details.
    2. Additional Link Flow Boost can be obtained by pushing more Link Flow Distribution to this Webpage. Market Brew can help you automate the adding of more Internal Incoming Links to this landing page. See below for more details.

    How Do They Fix Their Domain Rank Score?


    This Website has a domain ranking of 83.00. Domain Rank is calculated based on the number of quality Websites that are linking to this Website. The higher the better, with the top score being 100.

    1. The Domain Ranking Boost can be improved by obtaining backlinks from subdomains with a higher domain ranking, and by identifying subdomains "hubs" that link to the target site's competitors, but not the target site itself. See below for more details.

    Details on Biggest Weaknesses...


    Link Flow Score

    The biggest weakness is its Link Flow Score, off 23,238.82 from the outperformer (https://www.techradar.com/vpn/best-vpn has a Link Flow Score of 65,305.40).

    The Link Flow Score is based on the Net Total Link Flow value for each page.

    Net Link Flow can be improved in these three ways:

    1. Improve Gross Total Link Flow via internal linking,
    2. Improve Gross Total Link Flow via external linking, and
    3. Improve the efficiency of Gross Total Link Flow, thus resulting in a higher Net Total Link Flow (through eliminating the modeled algorithmic SPAM penalties).

    To improve via the internal linking, let's look at this site's Link Flow Distribution. This will let you know where the ranking power goes once it arrives to the site (in the form of external backlinks):

    02/18/2021
    Link Flow™ Distribution: Flat (0.11)
    for website:
    www.trustedreviews.com

    The Link Flow Distribution is a (mirrored) chart that takes into account the site's internal linking structure, which includes all of the complex link scoring on each page in the site (each link is scored against every other link on that page, using hundreds of different link algorithm calculations, viewable on Market Brew's Link Scorecard Screen). The y-axis represents the amount of Link Flow (%) that is distributed to that page, via the other pages on the site. The x-axis at x=0 represents the page with the most Link Flow Distribution (https://www.trustedreviews.com/category/news).

    The ranking page for "best vpn" is https://www.trustedreviews.com/tag/vpn, and is not even in the top 10 pages at #43 in Link Flow Distribution, receiving only 0.36% of all Link Flow on that site. To increase its Gross Total Link Flow, and thus its Link Flow Score, this page needs more (and higher Link Flow Share) Internal Incoming Links.To add more Gross Total Link Flow to this page, try adding links to https://www.trustedreviews.com/tag/vpn, using the targeted keywords (in bold) as anchor text, from the following internal pages in www.trustedreviews.com:

    Link Finder Score
    On this Webpage...
    ...place a link in this text somewhere.
    200/best/best-vpn-3470328... conclusive performance testing on VPN services due to the wide range of factors that can affect the...
    200/best/best-vpn-3470328... covered by competing VPNs. Read our full How we test each VPN While it’s not possible to carry out...
    200/best/best-vpn-3470328... to our newsletter We’ve rigorously tested multiple VPNs and are committed to updating this list...
    200/best/best-vpn-3470328... to 50 countries. It’s one of the very best value VPNs we’ve tested. The Canada-based firm is very...
    200/best/best-vpn-3470328... pay up, this is the best VPN available. Read our full 3. ProtonVPN Best free VPN with unlimited...
    200/best/best-vpn-3470328... Cons: Untested no-logging policy is our favourite all-round VPN right now with unlimited devices...
    200/best/best-vpn-3470328... Cheap Cons: Frequently detected by most streaming services (PIA) is among our top recommended VPNs...
    16/news/nintendo-direct-f...-what-to-expect-4123241... franchises seeing major anniversaries later this month. What to expect from Nintendo Direct February...
    16/news/nintendo-direct-f...-what-to-expect-4123241... Legends and New Pokémon Snap are set to arrive on Switch in the coming months, and so will both...
    16/news/nintendo-direct-f...-what-to-expect-4123241... later this month. It’s possible Nintendo could announce a remake for 2006’s Diamond and Pearl, while...
    13/deals/best-iphone-deals-3972755... just £44 a month, this Three tariff will let you make the most out of your brand new iPhone 11...
    13/deals/best-iphone-deals-3972755... comes equipped with 2GB of data on Vodafone, unlimited minutes and texts too. Costing £19 a month...
    13/deals/best-iphone-deals-3972755... absolutely no upfront cost to contend with, but with 30GB of data at £30 a month, you’ll be able to stream...
    13/deals/best-iphone-deals-3972755... 64GB data plan at just £300 upfront and only £31 a month. If you’re a stickler for a brand new model...
    13/deals/best-iphone-deals-3972755... cost but a low £35 a month payment to make up for it. Not only will you be getting 50GB from one of...
    13/deals/best-iphone-deals-3972755... including six months of Apple Music and BritBox. Best iPhone 11 Deals Last year’s Black Friday was...
    13/deals/best-iphone-deals-3972755... and £36 a month. Just be sure to use the code TRUSTED10 at the checkout to receive £10 off. Best...
    13/deals/best-iphone-deals-3972755... of just £36 a month for Three’s 100GB plan on the iPhone XS. Better still, the upfront payment is...
    13/deals/best-iphone-deals-3972755... has a similarly competitive offer with a chunky 75GB allowance, rolling in at just £41 a month and...
    13/deals/best-iphone-deals-3972755... iPhone XR with the 100GB plan on Three coming to £34 a month and an upfront payment of £45. If you’re...
    12/news/what-is-amazon-bu...rt-cuckoo-clock-4123826... of their shopping and to-do lists, as well as calendar events, reminders and sudoku puzzles. Amazon...
    12/news/what-is-amazon-bu...rt-cuckoo-clock-4123826... the wayside, while Amazon says more ideas will be flowing in the months to come. It appears the...
    11/deals/best-samsung-galaxy-s20-deals-3982286... different with Buymobiles.net winning out with the 100GB Three plan for just £46 a month and no upfront...
    11/deals/best-samsung-galaxy-s20-deals-3982286... it comes to the Three 100GB data plan, coming to a slightly more extensive £68 a month rather than...
    11/deals/best-samsung-galaxy-s20-deals-3982286... for £54 a month. You will be hit with an upfront cost of £150. However, once again you can make use...
    11/deals/best-samsung-galaxy-s20-deals-3982286... streaming bases. The trusty 100GB Three plan comes through again, setting you back £56 a month with no...
    11/deals/best-samsung-galaxy-s20-deals-3982286... of Apple Music and MTV Play for free, as well as three free months of BT Sport. Related: Best...
    11/deals/best-samsung-galaxy-s20-deals-3982286... discount code TRUSTED10. Alongside a still fairly juicy dose of data, EE also offers perks like six months...
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    10/info/privacy-policy-4108741... requests and orders, to provide a more personalised web-surfing and shopping experience and to help us...
    10/info/privacy-policy-4108741... that you view and interact with, the address of the site from which you arrived and other technical...
    10/info/privacy-policy-4108741... data about your equipment, browsing actions and patterns (such as the pages you view, the links you...
    10/info/privacy-policy-4108741... click, the items you add to your shopping basket, the length of your internet session, your IP...
    10/info/privacy-policy-4108741..., products or awards as applicable.  Business Administration, Systems and Security: to administer and...
    10/info/privacy-policy-4108741... protect our business and our sites such as troubleshooting, testing, system maintenance, support...
    10/info/privacy-policy-4108741... and click rates); to provide insight and analysis of our customers for ourselves and our business...
    10/info/privacy-policy-4108741... suggestions and recommendations to you about goods and services that could be of interest to you...
    10/info/privacy-policy-4108741... us to sell advertising and monitor the efficacy of our business partnerships.  Personalisation and...
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    9/best/upcoming-xbox-series-x-games-4115847... us on Xbox Series X in the coming months, and we’ve compiled all of the biggest and best for you...
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    In addition, the Link Flow Distribution of this site is also flat, which means that every page in the site receives roughly the same amount of ranking power from internal links.

    There are two major problems with this:

    1. Competitive landing pages are not getting their needed ranking power, and long-tail landing pages are getting too much. Using Market Brew to iteratively test, a slight change to the internal linking strategy can boost this "best vpn" landing page by 3x-4x more Gross Total Link Flow. Note: no additional backlinks are needed to do this!
    2. Flat linking architectures are hard / risky to maintain. Flat linking architectures result in huge arbitrary swings in ranking power, and are very sensitive to slight changes in content / linking structure. This unpredictable situation can lead some SEO teams to constantly chase what went wrong. A steeper, more structured distribution will likely prevent this, providing consistency and predictability to ranking power on this page.

    Additionally, this landing page is currently using only 57.61% of its total potential ranking power. To increase its Link Flow Efficiency, and thus its Net Total Link Flow, this page needs to address some algorithmic SPAM filters that are being flagged by the search engine model. Let's take a look at the summary first:

    02/18/2021
    Scorecard Summary
    for landing page:
    https://www.trustedreviews.com/tag/vpn
    Description Value Percentage (%)
    Gross Total Link Flow® on Webpage: 1,314.63 100 %
    Penalty Factor: - 557.27 - 42.39 %
    Net Total Link Flow® / Link Flow Efficiency: = 757.36 = 57.61 %
    Note: The higher the Link Flow Efficiency, the fewer Incoming Links (Gross Total Link Flow) this page needs.

    Some of the modeled algorithms that contribute to this penalty factor:

    1. Max % MATCHED Duplicate Content: Currently at 87.78%. If the content on this landing page is too similar to other pages in this site, the model will penalize the page because of the duplicated content. Note that this does NOT include comparisons between pages that were determined to be EXACT Duplicates.
    2. # Unique Words on Webpage: Currently at 180 words. Search engines prefer landing pages with a lot of (unique and relevant) content.
    3. % 'Outgoing Paid Links': Currently at 53.85%. Search engines may designate a link as being "paid" or artificial if it is not editorially given (contained within the text or content of the webpage). This includes images and links that are side by side or stacked.
    4. Missing ALT Text %: Currently 14.29% of all linked images are missing proper ALT text. We all like colorful and informative images. Despite modern convolutional neural networks, search engines still require a manual description of the image, and therefore you need to provide what is called an "ALT tag" to each image so the search engines know what the image is depicting. If the image is used as a link, the ALT text will be used in addition to any other anchortext.


    Market Focus Score

    The next largest weakness is its Market Focus Score, off 173.74 from the outperformer (https://www.techradar.com/vpn/best-vpn has a Market Focus Score of 1,099.82).

    Let's do a quick comparison between the Market Focuses of this landing page vs. the outperformer in the group. Click the URL links for more detail and to visit the Market Focus Algorithm screen:

    "The Outperformer"
    Market Focus Score: 1099.82
    https://www.techradar.com/vpn/best-vpn

    Market Focus™ Basket
    Market Focus™
    Weighting/Rank
    vpn month mth10.00
    express vpn month9.82
    busy months vpn8.73
    (doesn't score as well for "best vpn")
    Market Focus Score: 926.08
    https://www.trustedreviews.com/tag/vpn

    Market Focus™ Basket
    Market Focus™
    Weighting/Rank
    vpn reviews lists10.00
    earbuds vpn reviews7.28
    freedome vpn review7.28

    Note: Only the top Market Focuses are shown here (in the search engine model, there are hundreds of these attached to each URL). The Market Focus Score depends on ALL Market Focuses (which are not all depicted here). Click the URL links for more detail and to visit the Market Focus Algorithm screen, which includes each part of the Market Focus algorithm.


    URL Path Score

    The next largest weakness is its URL Path Score, off 6.63 from the outperformer (https://www.techradar.com/vpn/best-vpn has a URL Path Score of 73.34).

    Let's do a comparison between the URL Path of this landing page vs. the outperformer in the group:

    "The Outperformer"
    (URL Path Score: 73.34)
    The best VPN service 2021 | TechRadar
    TechRadar has tested and reviewed over 200 of the best VPN services. See whether NordVPN, ExpressVPN, Surfshark, IPVanish or another is 2021's best VPN.
    https://www.techradar.com/vpn/best-vpn
    Target Site
    (URL Path Score: 66.71)
    VPN Reviews and Best Lists | Trusted Reviews
    --NO DESCRIPTION--
    https://www.trustedreviews.com/tag/vpn

    Before we talk about the differences, please refer to Lucene's scoring algorithm as follows:

    1. tf = term frequency in document = measure of how often a term appears in the document
    2. idf = inverse document frequency = measure of how often the term appears across the entire index
    3. coord = number of terms in the query that were found in the document
    4. lengthNorm = measure of the importance of a term according to the total number of terms in the field

    Looking closer, it is apparent that https://www.trustedreviews.comtag/vpn is not ranking as well with the URL Path scoring because of both the coord and the lengthNorm portion of this matching algorithm.

    While the URL Path of https://www.techradar.comvpn/best-vpn currently has a coord score of 100.0% for the query "best vpn", the URL Path of https://www.trustedreviews.comtag/vpn only has a coord score of 50.0%. A more efficient coord score would have resulted with a URL Path that included every search term.

    While the URL Path of https://www.techradar.comvpn/best-vpn currently has a lengthNorm score of 100.00% for the query "best vpn", the URL Path of https://www.trustedreviews.comtag/vpn only has a lengthNorm score of 50.00%. A more efficient lengthNorm score would have resulted with a URL Path like this:

    (optimizing URL Path coord and lengthNorm for "best vpn")
    VPN Reviews and Best Lists | Trusted Reviews
    --NO DESCRIPTION--
    https://www.trustedreviews.com/best-vpn

    Note: The counts, percentages, and suggestions omit "stop words".


    META Description Score

    The next largest weakness is its META Description Score, off 5.67 from the outperformer (https://www.techradar.com/vpn/best-vpn has a META Description Score of 5.67).

    Let's do a comparison between the META Description of this landing page vs. the outperformer in the group:

    "The Outperformer"
    (META Description Score: 5.67)
    The best VPN service 2021 | TechRadar
    TechRadar has tested and reviewed over 200 of the best VPN services. See whether NordVPN, ExpressVPN, Surfshark, IPVanish or another is 2021's best VPN.
    https://www.techradar.com/vpn/best-vpn
    Target Site
    (META Description Score: 0.00)
    VPN Reviews and Best Lists | Trusted Reviews
    --NO DESCRIPTION--
    https://www.trustedreviews.com/tag/vpn

    Before we talk about the differences, please refer to Lucene's scoring algorithm as follows:

    1. tf = term frequency in document = measure of how often a term appears in the document
    2. idf = inverse document frequency = measure of how often the term appears across the entire index
    3. coord = number of terms in the query that were found in the document
    4. lengthNorm = measure of the importance of a term according to the total number of terms in the field


    Domain Rank Score

    The next largest weakness is its Domain Rank Score, off 4.49 from the outperformer (https://www.cnet.com/news/best-vpn/ has a Domain Rank Score of 19.53).

    The Domain Rank Score is based on the External Incoming Links to this subdomain. There are backlinks linking to this website's competitors, but not this website. Details are below.

    These websites are linking to at least 4 other competitors, but not to www.trustedreviews.com:

    pewresearch.org
    (currently linking to: pcmag.com, cnet.com, techradar.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    78https://www.pewresearch.org/internet/2019/11/15/americans-and-privacy-concerned-confused-and-feeling-lack-of-control-over-their-personal-information/
    52https://www.pewresearch.org/internet/2018/11/07/many-turn-to-youtube-for-childrens-content-news-how-to-lessons/
    52https://www.pewresearch.org/internet/2017/01/26/americans-and-cybersecurity/
    51https://www.pewresearch.org/hispanic/2020/08/11/about-one-in-four-u-s-hispanics-have-heard-of-latinx-but-just-3-use-it/

    home.solari.com
    (currently linking to: thespruce.com, pcmag.com, techradar.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    74https://home.solari.com/

    allmyfaves.com
    (currently linking to: pcmag.com, cnet.com, techradar.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    76https://www.allmyfaves.com/
    52https://www.allmyfaves.com/cracksetup1122/

    These websites are linking to at least 3 other competitors, but not to www.trustedreviews.com:

    macsurfer.com
    (currently linking to: pcmag.com, cnet.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    55https://www.macsurfer.com/

    evoluent.com
    (currently linking to: pcmag.com, cnet.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    53https://evoluent.com/

    macrumors.com
    (currently linking to: tomsguide.com, pcmag.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    85https://www.macrumors.com/
    52https://www.macrumors.com/roundup/iphone-se/
    43https://www.macrumors.com/guide/mmwave-vs-sub-6ghz-5g/

    refdesk.com
    (currently linking to: pcmag.com, cnet.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    83https://www.refdesk.com/

    businessinsider.fr
    (currently linking to: thespruce.com, pcmag.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    50https://www.businessinsider.fr/us/aa-intergroup-meetings-zoom-bombing-trolls-alcoholics-anonymous-2020-3
    46https://www.businessinsider.fr/us/fauci-doesnt-regret-advising-against-masks-early-in-pandemic-2020-7
    35https://www.businessinsider.fr/us/how-much-does-tiny-house-cost-worth-it-2019-2

    blog.hubspot.com
    (currently linking to: pcmag.com, cnet.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    81https://blog.hubspot.com/marketing/video-marketing
    57https://blog.hubspot.com/blog/tabid/6307/bid/33423/19-reasons-you-should-include-visual-content-in-your-marketing-data.aspx
    53https://blog.hubspot.com/service/omni-channel-experience

    time.com
    (currently linking to: thespruce.com, cnet.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    57https://time.com/person-of-the-year-2018-the-guardians/
    55https://time.com/4309573/most-influential-gadgets/
    44https://time.com/5105027/indoor-plants-air-quality/

    steelseries.com
    (currently linking to: tomsguide.com, pcmag.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    49https://steelseries.com/gaming-headsets/arctis-5
    48https://steelseries.com/gaming-headsets/arctis-7
    46https://steelseries.com/gaming-headsets/arctis-pro-wireless

    citizenlab.ca
    (currently linking to: pcmag.com, cnet.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    78https://citizenlab.ca/2016/08/million-dollar-dissident-iphone-zero-day-nso-group-uae/
    48https://citizenlab.ca/2017/06/reckless-exploit-mexico-nso/

    ceoexpress.com
    (currently linking to: pcmag.com, cnet.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    56https://www.ceoexpress.com/home

    These websites are linking to at least 2 other competitors, but not to www.trustedreviews.com:

    sunbritetv.com
    (currently linking to: tomsguide.com, pcmag.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    51https://www.sunbritetv.com/

    carpetfitterglasgow.com
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    40https://carpetfitterglasgow.com/

    androidcentral.com
    (currently linking to: tomsguide.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    50https://www.androidcentral.com/best-vpn
    43https://www.androidcentral.com/samsung-galaxy-s20-ultra-review

    colvillewoodworking.com
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    56https://colvillewoodworking.com/

    prudentpennypincher.com
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    41https://www.prudentpennypincher.com/decorating-fall-halloween-budget/
    38https://www.prudentpennypincher.com/cheap-easy-diy-garden-ideas/

    krebsonsecurity.com
    (currently linking to: tomsguide.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    48https://krebsonsecurity.com/2020/04/whos-behind-the-reopen-domain-surge/
    44https://krebsonsecurity.com/2018/06/google-to-fix-location-data-leak-in-google-home-chromecast/

    tribitaudio.com
    (currently linking to: tomsguide.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    43https://www.tribitaudio.com/

    digital.com
    (currently linking to: thespruce.com, cnet.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    79https://digital.com/altavista/
    39https://digital.com/business-ideas/

    yourstoragefinder.com
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    40https://www.yourstoragefinder.com/declutter-and-organize-your-home-seniors-special-needs
    36https://www.yourstoragefinder.com/moving-tips-for-seniors

    felixandpaul.com
    (currently linking to: cnet.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    53http://www.felixandpaul.com/

    npcil.org
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    34https://www.npcil.org/

    azingar.ir
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    47https://www.azingar.ir/%D8%B7%D8%B1%D8%A7%D8%AD%DB%8C-%D8%AF%D8%A7%D8%AE%D9%84%DB%8C-%D9%BE%D8%B0%DB%8C%D8%B1%D8%A7%DB%8C%DB%8C-%D9%88-%D9%86%D8%B4%DB%8C%D9%85%D9%86/
    44https://www.azingar.ir/%D8%B3%D8%B1%D8%A7%D9%85%DB%8C%DA%A9-%D8%A8%DB%8C%D9%86-%DA%A9%D8%A7%D8%A8%DB%8C%D9%86%D8%AA%DB%8C/

    everyipod.com
    (currently linking to: pcmag.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    47https://everyipod.com/

    cointelegraph.com
    (currently linking to: tomsguide.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    44https://cointelegraph.com/news/the-implications-of-fusing-5g-and-blockchain

    hyxcc.com
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    78https://www.hyxcc.com/

    livescience.com
    (currently linking to: tomsguide.com, thespruce.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    44https://www.livescience.com/58916-fidget-spinner-faq.html
    40https://www.livescience.com/28162-rabbits.html

    theconversation.com
    (currently linking to: thespruce.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    46https://theconversation.com/7-in-10-smartphone-apps-share-your-data-with-third-party-services-72404
    36https://theconversation.com/homemade-hand-sanitiser-recipes-that-could-help-protect-against-coronavirus-133668

    wacaco.com
    (currently linking to: cnet.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    55https://www.wacaco.com/

    flavoredo.com
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    49https://flavoredo.com/

    businessofapps.com
    (currently linking to: cnet.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    52https://www.businessofapps.com/data/whatsapp-statistics/
    47https://www.businessofapps.com/data/fortnite-statistics/

    laptopmag.com
    (currently linking to: tomsguide.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    46https://www.laptopmag.com/articles/laptop-buying-guide
    42https://www.laptopmag.com/news/apple-ipad-2020-rumors-specs-release-date

    thebalanceeveryday.com
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    46https://www.thebalanceeveryday.com/top-jobs-with-free-room-and-board-4114192
    42https://www.thebalanceeveryday.com/daily-sweepstakes-and-contests-887079

    foxnews.com
    (currently linking to: thespruce.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    47https://www.foxnews.com/politics/dems-media-change-tune-trump-attacks-coronavirus-china-travel-ban
    35https://www.foxnews.com/health/help-prevent-coronavirus-with-hand-sanitizer-how-to-make-your-own

    moneypantry.com
    (currently linking to: hgtv.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    46https://moneypantry.com/grocery-coupon-sites/
    34https://moneypantry.com/cash-sweepstakes/

    netgear.com
    (currently linking to: tomsguide.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    48https://www.netgear.com/home/online-gaming/

    fanblogs.jp
    (currently linking to: pcmag.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    49http://fanblogs.jp/doujinn/archive/159/0

    planetnatural.com
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    37https://www.planetnatural.com/growing-indoors/
    34https://www.planetnatural.com/plant-care/

    thedailybeast.com
    (currently linking to: tomsguide.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    53https://www.thedailybeast.com/what-is-qanon-the-craziest-theory-of-the-trump-era-explained
    42https://www.thedailybeast.com/exclusive-sony-emails-reveal-studio-head-wants-idris-elba-for-the-next-james-bond

    ipayyou.io
    (currently linking to: tomsguide.com, pcmag.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    49https://www.ipayyou.io/

    august.com
    (currently linking to: pcmag.com, cnet.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    82https://august.com/

    dealnews.com
    (currently linking to: thespruce.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    41https://www.dealnews.com/c49/Computers/Laptops/
    36https://www.dealnews.com/c202/Clothing-Accessories/

    cnbc.com
    (currently linking to: hgtv.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    53https://www.cnbc.com/2020/07/29/biden-allies-move-to-stop-kamala-harris-from-becoming-vice-president.html
    42https://www.cnbc.com/2019/02/28/63-percent-of-millennial-homebuyers-have-regrets-heres-why.html

    tcl.com
    (currently linking to: tomsguide.com, cnet.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    57https://www.tcl.com/us/en

    pianomatyk.pl
    (currently linking to: pcmag.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    54http://pianomatyk.pl/koncerty/plakat/

    hotsheet.com
    (currently linking to: hgtv.com, cnet.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    54https://www.hotsheet.com/

    ateliers-tic-publiques.fr
    (currently linking to: pcmag.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    51http://www.ateliers-tic-publiques.fr/formPropositionSitesWeb.php

    washingtonpost.com
    (currently linking to: tomsguide.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    57https://www.washingtonpost.com/opinions/mitt-romney-the-president-shapes-the-public-character-of-the-nation-trumps-character-falls-short/2019/01/01/37a3c8c2-0d1a-11e9-8938-5898adc28fa2_story.html
    42https://www.washingtonpost.com/technology/2018/11/01/its-not-your-imagination-phone-battery-life-is-getting-worse/

    homelight.com
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    40https://www.homelight.com/blog/what-flooring-increases-home-value/
    35https://www.homelight.com/blog/projects-that-increase-home-value/

    vpnunlimitedapp.com
    (currently linking to: tomsguide.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    56https://www.vpnunlimitedapp.com/

    bc.boukengoya.com
    (currently linking to: thespruce.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    45http://bc.boukengoya.com/index.php?mode=trackback&UID=1326941703
    39http://bc.boukengoya.com/index.php?mode=trackback&UID=1327895920

    reddit.com
    (currently linking to: tomsguide.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    44https://www.reddit.com/r/mac/comments/gp5b1z/usb_20_issues_on_new_macbook_pro_13_2020/

    fcc.gov
    (currently linking to: cnet.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    54https://www.fcc.gov/about/leadership/ajit-pai

    bluesnews.com
    (currently linking to: tomsguide.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    80https://www.bluesnews.com/

    calamochinos.com
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    43http://www.calamochinos.com/

    zacbrowser.com
    (currently linking to: pcmag.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    52https://zacbrowser.com/

    wikilawn.com
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    35https://www.wikilawn.com/blog/landscaping/create-safe-sensory-friendly-backyard-landscape-special-needs-child/

    originpc.com
    (currently linking to: tomsguide.com, cnet.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    79https://www.originpc.com/

    buzzfeednews.com
    (currently linking to: hgtv.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    51https://www.buzzfeednews.com/article/carolineodonovan/youtube-just-demonetized-anti-vax-channels
    38https://www.buzzfeednews.com/article/annehelenpetersen/waco-texas-magnolia-fixer-upper-antioch-chip-joanna-gaines

    socialfixer.com
    (currently linking to: pcmag.com, cnet.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    75https://socialfixer.com/

    marketwatch.com
    (currently linking to: thespruce.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    47https://www.marketwatch.com/story/here-are-all-of-the-things-millennials-have-been-accused-of-killing-2017-05-22
    37https://www.marketwatch.com/story/why-you-shouldnt-use-titos-vodka-or-everclear-to-make-hand-sanitizer-or-attempt-to-make-your-own-hand-sanitizer-period-2020-03-06

    housebeautiful.com
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    39https://www.housebeautiful.com/entertaining/holidays-celebrations/g3952/diy-christmas-decorations/
    36https://www.housebeautiful.com/design-inspiration/a23937828/rustic-design-style/

    omate.com
    (currently linking to: tomsguide.com, pcmag.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    51https://www.omate.com/

    easeus.com
    (currently linking to: pcmag.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    83https://www.easeus.com/datarecoverywizard/free-data-recovery-software.htm

    kaspersky.com
    (currently linking to: pcmag.com, techradar.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    52https://www.kaspersky.com/security-cloud
    42https://www.kaspersky.com/blog/global-privacy-report-2020/

    mommycracked.net
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    37http://mommycracked.net/

    jiobit.com
    (currently linking to: tomsguide.com, pcmag.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    48https://www.jiobit.com/

    freehitcountercode.com
    (currently linking to: hgtv.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    47http://freehitcountercode.com/

    thesprucecrafts.com
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    44https://www.thesprucecrafts.com/free-printable-coloring-pages-for-adults-1358144
    39https://www.thesprucecrafts.com/free-pumpkin-carving-patterns-and-templates-1357644

    homestratosphere.com
    (currently linking to: thespruce.com, hgtv.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    38https://www.homestratosphere.com/home-theaters/
    33https://www.homestratosphere.com/top-interior-design-websites/

    latimes.com
    (currently linking to: hgtv.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    55https://www.latimes.com/nation/politics/trailguide/la-na-trailguide-updates-201611-htmlstory.html
    39https://www.latimes.com/lifestyle/story/2020-01-11/2020-home-design-trends

    nbcnews.com
    (currently linking to: thespruce.com, usatoday.com)
    Webpage Rank (0-100)
    The Link is on this Webpage...
    46https://www.nbcnews.com/news/us-news/kanye-walks-west-s-saint-pablo-tour-cancelled-following-beyonc-n686856
    36https://www.nbcnews.com/better/lifestyle/how-get-stains-out-almost-anything-ncna885806

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