Market Brew SEO Software





Report Date: 03/19/2020

“weight loss”
Model, Predict, Deploy




Introduction to Search Engine Models

Market Brew search engine modeling technology allows users to define, create, and deploy statistical replicas of any search engine environment. It does this by starting with a "generic" search engine model, complete with all the modern families of algorithms, representing everything from on-page to off-page ranking factors. Each part of the search engine model's biases/weights are then finely tuned by an artificial intelligence process called Particle Swarm Optimization.


At the conclusion of this A.I. process, the "generic" search engine model has been transformed into a very useful and highly calibrated replica of the real thing.

Users can then deploy their changes on the search engine models in order to predict how the target search engine environment (TSEE) will react when those changes are introduced. As a result, users can also copy these biases/weights from their production search engine model to various testing search engine models, in order to conduct A/B testing prior to the production deployment of those changes.

Market Brew Artificial Intelligence SEO Software

Summary Of This Search Engine Model

The search engine model is currently auto self-calibrated to the target search engine environment (TSEE): Google (US).

The following sites are represented in this model:

  • www.healthline.com — Currently ranks #1 in the model, #2 on the TSEE.
  • www.cdc.gov — Currently ranks #2 in the model, #3 on the TSEE.
  • www.webmd.com — Currently ranks #3 in the model, #4 on the TSEE.
  • Summary Of Changes In This Search Engine Model

    There has been an overall tightening of the search engine model results for weight loss between rankings #2 and #4.

    Current Model Rankings
    Thu Mar 19 23:45:00 EDT 2020
    1.
    Vegan Diet for Weight Loss: Does It Work?
    Going vegan has several health and environmental benefits, b...
    https://www.healthline.com/health/diet-and-weight-loss/vegan-diet-for-weight-loss
    Query Score: 100.00% Market Focus™: diet weight loss
    Net Link Flow®: 309.43
    Domain Rank: 91.00
    Link Flow Efficiency: 77.89
    2.
    Losing Weight | Healthy Weight | CDC
    People who lose weight gradually and steadily (about 1 to 2 ...
    https://www.cdc.gov/healthyweight/losing_weight/index.html
    Query Score: 78.01% Market Focus™: centers disease control
    Net Link Flow®: 59.56
    Domain Rank: 92.00
    Link Flow Efficiency: 65.30
    3.
    Weight Loss & Diet Plans - Find healthy diet plans and helpf...
    From healthy diet plans to helpful weight loss tools, here y...
    https://www.webmd.com/diet/default.htm
    Query Score: 69.48% Market Focus™: diet weight management
    Net Link Flow®: 0.44
    Domain Rank: 92.00
    Link Flow Efficiency: 60.12
    Previous Model Rankings
    Sat Mar 07 01:01:15 EST 2020
    1.
    Cardio vs. Weight Lifting: Which Is Better for Weight Loss?
    Cardio and weight lifting are the two most popular types of ...
    https://www.healthline.com/nutrition/cardio-vs-weights-for-weight-loss
    Query Score: 100.00% Market Focus™: better weight loss
    Net Link Flow®: 263.26
    Domain Rank: 91.00
    Link Flow Efficiency: 79.01
    2.
    Weight Loss & Diet Plans - Find healthy diet plans and helpf...
    From healthy diet plans to helpful weight loss tools, here y...
    https://www.webmd.com/diet/default.htm
    Query Score: 62.07% Market Focus™: diet weight management
    Net Link Flow®: 0.55
    Domain Rank: 92.00
    Link Flow Efficiency: 60.66
    3.
    Losing Weight | Healthy Weight | CDC
    People who lose weight gradually and steadily (about 1 to 2 ...
    https://www.cdc.gov/healthyweight/losing_weight/index.html
    Query Score: 47.09% Market Focus™: centers disease control
    Net Link Flow®: 2.04
    Domain Rank: 92.00
    Link Flow Efficiency: 73.48

    The biggest mover upwards was www.cdc.gov. It saw a 30.92% jump in query score (from 47.09 to 78.01).

    Query Score Change

    We'll get to which parts of the search engine model caused each of these trends in the below analysis.

    Market Brew Artificial Intelligence SEO Software

    Ranking Distance Trend Analysis

    www.cdc.gov

    The recent drop in rank by https://www.cdc.gov/healthyweight/losing_weight/index.html appears to be due to a drop in its:

    1. HTML Score (decreased 6.42).

    www.webmd.com

    The recent increase in rank by https://www.webmd.com/diet/default.htm appears to be fueled by an increase in its:

    1. META Description Score (increased 0.13).

    Market Brew Artificial Intelligence SEO Software

    Current Analysis

    The biggest gap between any two sites in this model is between www.healthline.com and www.cdc.gov. This is primarily due to the Link Flow Score (a gap of 1,854.96). See more below for details.

    #1. www.healthline.com  

    Position Report

    Ranking Position #1 in the model continues to be occupied by www.healthline.com (the actual landing page: https://www.healthline.com/health/diet-and-weight-loss/vegan-diet-for-weight-loss).

    Outperforming In...

    This landing page is currently the outperformer in

    1. URL Path Score (8.77), and
    2. Link Flow Score (15,556.56).

    Where They Should Focus...

    The simulation revealed that this page can improve in ranking for the query "weight loss" by focusing 71.00% on the Semantic Score, and 29.00% on the Domain Ranking Boost.

    The Semantic Score can be improved by focusing 87.00% on the META Title, 13.00% on the HTML, and 1.00% on the META Description.

    How Do They Fix Their Semantic Score?

    1. The META Title needs to be more focused on "weight loss", either by adding "weight loss" to the title, or by removing other words (to make it more focused on "weight loss").
    2. The HTML content needs to be more focused on "weight loss", either by adding focused content about "weight loss" or by removing content that is not about this specific topic.
    3. The META Description needs to be more focused on "weight loss", either by adding "weight loss" to the description, or by removing other words (to make it more focused on "weight loss").

    This Website has a domain ranking of 91.00. Domain Rank is calculated based on the number of quality Websites that are linking to this Website. The higher the better, with the top score being 100.

    How Do They Fix Their Domain Rank Score?

    1. The Domain Ranking Boost can be improved by obtaining backlinks from subdomains with a higher domain ranking.

    Details on Biggest Weaknesses...

    The biggest weakness is its META Title Score, off 96.52 from the outperformer (https://www.webmd.com/diet/default.htm has a META Title Score of 912.16).

    Let's do a comparison between the META Title of this landing page vs. the outperformer in the group:

    Weight Loss & Diet Plans - Find healthy diet plans and helpful weight loss tools
    https://www.webmd.com/diet/default.htm
    "The Outperformer"
    META Title Score: 912.16
    Vegan Diet for Weight Loss: Does It Work?
    https://www.healthline.com/health/diet-and-weight-loss/vegan-diet-for-weight-loss
    (doesn't score as well for "weight loss")
    META Title Score: 815.64

    Before we talk about the differences, please refer to Lucene's scoring algorithm as follows:

    1. tf = term frequency in document = measure of how often a term appears in the document
    2. idf = inverse document frequency = measure of how often the term appears across the entire index
    3. coord = number of terms in the query that were found in the document
    4. lengthNorm = measure of the importance of a term according to the total number of terms in the field

    Looking closer, it is apparent that https://www.healthline.com/health/diet-and-weight-loss/vegan-diet-for-weight-loss is not ranking as well with the META Title scoring because of the lengthNorm portion of this matching algorithm.

    While the META Title of https://www.webmd.com/diet/default.htm currently has a lengthNorm score of 31.00% for the query "weight loss", the META Title of https://www.healthline.com/health/diet-and-weight-loss/vegan-diet-for-weight-loss only only has a lengthNorm score of 25.00%. A more efficient lengthNorm score would have resulted with a META Title like this:

    (coord and lengthNorm is 100% for "weight loss")
    for Weight Loss

    Note: The counts and percentages above ignore "stop words" in the META Title (English-US examples shown here):

    "a", "an", "and", "are", "as", "at", "be", "but", "by", "for", "if", "in", "into", "is", "it", "no", "not", "of", "on", "or", "such", "that", "the", "their", "then", "there", "these", "they", "this", "to", "was", "will", "with".

    The next largest weakness is its Total Semantic Score, off 89.98 from the outperformer (https://www.webmd.com/diet/default.htm has a Total Semantic Score of 938.55).

    The next largest weakness is its HTML Score, off 14.12 from the outperformer (https://www.cdc.gov/healthyweight/losing_weight/index.html has a HTML Score of 33.94).

    #2. www.cdc.gov  

    Position Report

    The site www.cdc.gov moved up 1 position to ranking position #2 in the model (the actual landing page: https://www.cdc.gov/healthyweight/losing_weight/index.html).

    Outperforming In...

    This landing page is currently the outperformer in

    1. HTML Score (33.94), and
    2. Domain Rank Score (40.46).

    Where They Should Focus...

    The simulation revealed that this page can improve in ranking for the query "weight loss" by focusing 66.00% on the Semantic Score, and 34.00% on the Link Flow Boost.

    The Semantic Score can be improved by focusing 97.00% on the META Title, 2.00% on the URL Path, and 1.00% on the META Description.

    How Do They Fix Their Semantic Score?

    1. The META Title needs to be more focused on "weight loss", either by adding "weight loss" to the title, or by removing other words (to make it more focused on "weight loss").
    2. The URL Path structure (i.e. permalinks) needs to contain "weight loss", with spaces separated by hyphens or underscores. Removing all other words in this URL will also help focus this score.
    3. The META Description needs to be more focused on "weight loss", either by adding "weight loss" to the description, or by removing other words (to make it more focused on "weight loss").

    This Webpage has 34.70% in algorithmic penalties. Algorithmic penalties reduce the ranking power of a webpage.

    How Do They Fix Their Link Flow Score?

    1. The Link Flow Boost can be improved by first eliminating the Webpage's Algorithmic Penalties (this method alone will result in an improvement of 209.83 in Link Flow Boost).
    2. Additional Link Flow Boost can be obtained by pushing more Link Flow Distribution to this Webpage. This is done by adding more Internal Incoming Links, and by gaining more Incoming Links from external sources.

    Details on Biggest Weaknesses...

    The biggest weakness is its Link Flow Score, off 1,854.96 from the outperformer (https://www.healthline.com/health/diet-and-weight-loss/vegan-diet-for-weight-loss has a Link Flow Score of 15,556.56).

    The Link Flow Score is based on the Net Total Link Flow value for each page.

    Net Link Flow can be improved in these three ways:

    1. Improve Gross Total Link Flow via internal linking,
    2. Improve Gross Total Link Flow via external linking, and
    3. Improve the efficiency of Gross Total Link Flow, thus resulting in a higher Net Total Link Flow (through eliminating the modeled algorithmic SPAM penalties).

    To improve via the internal linking, let's look at this site's Link Flow Distribution. This will let you know where the ranking power goes once it arrives to the site (in the form of external backlinks):

    03/19/2020
    Link Flow™ Distribution: Flat (0.11)
    for website:
    www.cdc.gov

    The Link Flow Distribution is a (mirrored) chart that takes into account the site's internal linking structure, which includes all of the complex link scoring on each page in the site (each link is scored against every other link on that page, using hundreds of different link algorithm calculations, viewable on Market Brew's Link Scorecard Screen).

    The y-axis represents the amount of Link Flow (%) that is distributed to that page, via the other pages on the site. The x-axis at x=0 represents the page with the most Link Flow Distribution (https://www.cdc.gov/nchs/index.htm).

    The ranking page for "weight loss" is https://www.cdc.gov/healthyweight/losing_weight/index.html, and is not even in the top 10 pages at #423 in Link Flow Distribution, receiving only 0.12% of all Link Flow on that site. To increase its Gross Total Link Flow, and thus its Link Flow Score, this page needs more (and higher Link Flow Share) Internal Incoming Links.

    The Link Flow Distribution of this site is flat, which means that every page in the site receives roughly the same amount of ranking power from internal links.

    There are two major problems with this:

    1. Competitive landing pages are not getting their needed ranking power, and long-tail landing pages are getting too much. Using Market Brew to iteratively test, a slight change to the internal linking strategy can boost this "weight loss" landing page by 3x-4x more Gross Total Link Flow. Note: no additional backlinks are needed to do this!
    2. Flat linking architectures are hard / risky to maintain. Flat linking architectures result in huge arbitrary swings in ranking power, and are very sensitive to slight changes in content / linking structure. This unpredictable situation can lead some SEO teams to constantly chase what went wrong. A steeper, more structured distribution will likely prevent this, providing consistency and predictability to ranking power on this page.

    Additionally, this landing page is currently using only 65.30% of its total potential ranking power. To increase its Link Flow Efficiency, and thus its Net Total Link Flow, this page needs to address some algorithmic SPAM filters that are being flagged by the search engine model. Let's take a look at the summary first:

    03/19/2020
    Scorecard Summary
    for landing page:
    https://www.cdc.gov/healthyweight/losing_weight/index.html
    Description Value Percentage (%)
    Gross Total Link Flow® on Webpage: 91.21 100 %
    Penalty Factor: - 31.65 - 34.70 %
    Net Total Link Flow® / Link Flow Efficiency: = 59.56 = 65.30 %
    Note: The higher the Link Flow Efficiency, the fewer Incoming Links (Gross Total Link Flow) this page needs.

    Some of the modeled algorithms that contribute to this penalty factor:

    1. Max % MATCHED Duplicate Content: Currently at 68.18%. If the content on this landing page is too similar to other pages in this site, the model will penalize the page because of the duplicated content. Note that this does NOT include comparisons between pages that were determined to be EXACT Duplicates.
    2. Is 'Keyword Stuffed'?: There is currently 1 word that is being used more than five standard deviations from the norm. Market Brew's search engine model utilizes statistical deviation analysis to determine overuse of words.
    3. % 'Advertorial': Currently, 20.0% of the editorial links are External Outgoing Links. One sign of an "Advertorial" is when all of the Editorial Links are mostly External Outgoing Links.
    4. % 'Outgoing Paid Links': Currently at 47.83%. Search engines may designate a link as being "paid" or artificial if it is not editorially given (contained within the text or content of the webpage). This includes images and links that are side by side or stacked.
    5. # Duplicate Market Focus™: Currently there are 17 other pages that shares the same top Market Focus phrase. In addition, if there are several landing pages with a duplicate Market Focus, it acts as a diluting force to the ranking power of the overall site.

    The next largest weakness is its META Title Score, off 230.89 from the outperformer (https://www.webmd.com/diet/default.htm has a META Title Score of 912.16).

    Let's do a comparison between the META Title of this landing page vs. the outperformer in the group:

    Weight Loss & Diet Plans - Find healthy diet plans and helpful weight loss tools
    https://www.webmd.com/diet/default.htm
    "The Outperformer"
    META Title Score: 912.16
    Losing Weight | Healthy Weight | CDC
    https://www.cdc.gov/healthyweight/losing_weight/index.html
    (doesn't score as well for "weight loss")
    META Title Score: 681.27

    Before we talk about the differences, please refer to Lucene's scoring algorithm as follows:

    1. tf = term frequency in document = measure of how often a term appears in the document
    2. idf = inverse document frequency = measure of how often the term appears across the entire index
    3. coord = number of terms in the query that were found in the document
    4. lengthNorm = measure of the importance of a term according to the total number of terms in the field

    Looking closer, it is apparent that https://www.cdc.gov/healthyweight/losing_weight/index.html is not ranking as well with the META Title scoring because of the coord portion of this matching algorithm.

    While the META Title of https://www.webmd.com/diet/default.htm currently has a coord score of 100.0% for the query "weight loss", the META Title of https://www.cdc.gov/healthyweight/losing_weight/index.html only only has a coord score of 50.0%. A more efficient coord score would have resulted with a META Title that included every search term.

    Note: The counts and percentages above ignore "stop words" in the META Title (English-US examples shown here):

    "a", "an", "and", "are", "as", "at", "be", "but", "by", "for", "if", "in", "into", "is", "it", "no", "not", "of", "on", "or", "such", "that", "the", "their", "then", "there", "these", "they", "this", "to", "was", "will", "with".

    The next largest weakness is its Total Semantic Score, off 216.55 from the outperformer (https://www.webmd.com/diet/default.htm has a Total Semantic Score of 938.55).

    #3. www.webmd.com  

    Position Report

    The site www.webmd.com went down 1 position to ranking position #3 in the model (the actual landing page: https://www.webmd.com/diet/default.htm).

    Outperforming In...

    This landing page is currently the outperformer in

    1. Total Semantic Score (938.55),
    2. META Title Score (912.16), and
    3. META Description Score (4.93).

    Where They Should Focus...

    The simulation revealed that this page can improve in ranking for the query "weight loss" by focusing 100.00% on the Link Flow Boost.

    This Webpage has 39.88% in algorithmic penalties. Algorithmic penalties reduce the ranking power of a webpage.

    How Do They Fix Their Link Flow Score?

    1. The Link Flow Boost can be improved by first eliminating the Webpage's Algorithmic Penalties (this method alone will result in an improvement of 156.14 in Link Flow Boost).
    2. Additional Link Flow Boost can be obtained by pushing more Link Flow Distribution to this Webpage. This is done by adding more Internal Incoming Links, and by gaining more Incoming Links from external sources.

    Details on Biggest Weaknesses...

    The biggest weakness is its Link Flow Score, off 6,169.58 from the outperformer (https://www.healthline.com/health/diet-and-weight-loss/vegan-diet-for-weight-loss has a Link Flow Score of 15,556.56).

    The Link Flow Score is based on the Net Total Link Flow value for each page.

    Net Link Flow can be improved in these three ways:

    1. Improve Gross Total Link Flow via internal linking,
    2. Improve Gross Total Link Flow via external linking, and
    3. Improve the efficiency of Gross Total Link Flow, thus resulting in a higher Net Total Link Flow (through eliminating the modeled algorithmic SPAM penalties).

    To improve via the internal linking, let's look at this site's Link Flow Distribution. This will let you know where the ranking power goes once it arrives to the site (in the form of external backlinks):

    03/19/2020
    Link Flow™ Distribution: Flat (0.10)
    for website:
    www.webmd.com

    The Link Flow Distribution is a (mirrored) chart that takes into account the site's internal linking structure, which includes all of the complex link scoring on each page in the site (each link is scored against every other link on that page, using hundreds of different link algorithm calculations, viewable on Market Brew's Link Scorecard Screen).

    The y-axis represents the amount of Link Flow (%) that is distributed to that page, via the other pages on the site. The x-axis at x=0 represents the page with the most Link Flow Distribution (https://www.webmd.com/drugs/2/index).

    The ranking page for "weight loss" is https://www.webmd.com/diet/default.htm, and is not even in the top 10 pages at #38 in Link Flow Distribution, receiving only 0.3% of all Link Flow on that site. To increase its Gross Total Link Flow, and thus its Link Flow Score, this page needs more (and higher Link Flow Share) Internal Incoming Links.

    The Link Flow Distribution of this site is flat, which means that every page in the site receives roughly the same amount of ranking power from internal links.

    There are two major problems with this:

    1. Competitive landing pages are not getting their needed ranking power, and long-tail landing pages are getting too much. Using Market Brew to iteratively test, a slight change to the internal linking strategy can boost this "weight loss" landing page by 3x-4x more Gross Total Link Flow. Note: no additional backlinks are needed to do this!
    2. Flat linking architectures are hard / risky to maintain. Flat linking architectures result in huge arbitrary swings in ranking power, and are very sensitive to slight changes in content / linking structure. This unpredictable situation can lead some SEO teams to constantly chase what went wrong. A steeper, more structured distribution will likely prevent this, providing consistency and predictability to ranking power on this page.

    Additionally, this landing page is currently using only 60.12% of its total potential ranking power. To increase its Link Flow Efficiency, and thus its Net Total Link Flow, this page needs to address some algorithmic SPAM filters that are being flagged by the search engine model. Let's take a look at the summary first:

    03/19/2020
    Scorecard Summary
    for landing page:
    https://www.webmd.com/diet/default.htm
    Description Value Percentage (%)
    Gross Total Link Flow® on Webpage: 0.73 100 %
    Penalty Factor: - 0.29 - 39.88 %
    Net Total Link Flow® / Link Flow Efficiency: = 0.44 = 60.12 %
    Note: The higher the Link Flow Efficiency, the fewer Incoming Links (Gross Total Link Flow) this page needs.

    Some of the modeled algorithms that contribute to this penalty factor:

    1. Max % MATCHED Duplicate Content: Currently at 89.87%. If the content on this landing page is too similar to other pages in this site, the model will penalize the page because of the duplicated content. Note that this does NOT include comparisons between pages that were determined to be EXACT Duplicates.
    2. Is 'Keyword Stuffed'?: There is currently 1 word that is being used more than five standard deviations from the norm. Market Brew's search engine model utilizes statistical deviation analysis to determine overuse of words.

    The next largest weakness is its HTML Score, off 12.47 from the outperformer (https://www.cdc.gov/healthyweight/losing_weight/index.html has a HTML Score of 33.94).

    The next largest weakness is its URL Path Score, off 8.77 from the outperformer (https://www.healthline.com/health/diet-and-weight-loss/vegan-diet-for-weight-loss has a URL Path Score of 8.77).

    Market Brew Artificial Intelligence SEO Software


    How To Dive Deeper Into The Data

    Market Brew offers its search engine model technology to anyone who qualifies.

    Please visit https://www.marketbrew.com and fill out a DEMO request, and one of Market Brew's team members will be in touch.

    Companies use Market Brew for these unique capabilities:

    How Market Brew is different from other SEO Platforms:

    Market Brew Artificial Intelligence SEO Software